The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results
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Unlock the mystery behind how companies get their products and services to the first page of Google and other search results. Understand and execute the twelve steps necessary for you to make it happen for your business. What is the importance of PageRank, how does it tie to keywords, why do inbound links matter, and when will I arrive in the Google Golden Triangle? This book shows you how to measure exactly where you are today, how to begin your journey to the top, how to measu…
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1.0 out of 5 stars
Completely useless book
Somehow I managed to miss that this was the “Executive” version. Completely useless for anyone who has spent a moment on the internet.
With a bewildering array of books claiming to have all the answers for your Web 2.0 needs, it’s refreshing to find an author who really “gets it”. Techniques like SEO, SEM, PageRank Optimization and AdWords Campaigning are so new that most of the books on the subject are either crammed with jargon or promise the earth, moon and stars. Liam breaks it down for you simply and elegantly, and doesn’t insult your intelligence in the process. “It may take you a year,” he says, if you’re starting from scratch.
It’s an easy read, with lots of call-out boxes and illustrations. If you’re a typical website, 80 – 90% of your customers reach your site through Search. One way to stay ahead of your competition is to read this book and start implementing the 12 Habits.
1.0 out of 5 stars
Waste of Time
I do not understand why other people rated this so high. I learned nothing from this book and I consider myself an average SEO/Web designer.
4.0 out of 5 stars
Just what I needed!
For a recent consulting assignment I needed a quick primer on SEO – which was delivered fast and effectively in this easy to read and understand book.
5.0 out of 5 stars
A must-read if you’re responsible for a web site
If you are responsible for a web site that is meant to impact business results, or if you sit in meetings and everyone around you seems to be speaking in code about SEOs and page…
As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.
5.0 out of 5 stars
Optimized Search – Demystified, Actionable, Practical
I have been involved in the software industry for several decades working with both software application and internet teams.
I’m not technical, I’m a sales and marketing guy. Finally someone with the intelligence for a layman’s mindset has put forth the nuts and bolts of what makes people find you on the world wide web. Key words being WORLD WIDE! With so many choices out there it’s next to impossible to be FOUND anymore.
Scanlan’s book removed the mystery behind the HTML or whatever else is being coded these days for web services. I’m the CEO of a small services company focused on putting on corporate Executive Golf outings. Very niche. Not so niche that there isnt 000′s of other service providers around the globe providing similar services.
Thank you for making this readable, understandable, and most of all, easy to quickly change your web search/find strategy in short order. Excellent read and service. All of us here cannot thank you enough for the thought and energy you put forth in this book! I can only hope my competitors don’t find your book as well….
5.0 out of 5 stars
Finally, a practical DIY book for your website!
I have been involved in the Internet business since the early 1990s and I am constantly asked by business colleagues for tips on how to maximize the effectiveness of websites.
5.0 out of 5 stars
Critical For A Web Dependant Startup To Understand
Failing to understand the principles of Search Engine Optimization would probably mean inevitable death to a Web dependant startup.
4.0 out of 5 stars
Findability Made Simple
Increasingly, every business, particularly smaller ones, needs to exploit the web to drive their business either as significant opportunity or as a requirement for survival.
5.0 out of 5 stars
Highly Recommended
SEO is a topic that confuses almost everybody. One of the main reasons for this is that many of the people who are explaining it either don’t understand it themselves or are so…
5.0 out of 5 stars
This is without doubt the single best explaination I have read
I read this book in record time, because it was simple to understand, informative and very relevant.